Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding, programmatic advertising platforms allow businesses to reach their target audience with precision, scale, and efficiency. However, with so many programmatic display advertising…
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In particular, programmatic display and geofencing advertising strategies are increasingly important for reaching target audiences and…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of the most popular advertising strategies have been programmatic display and native advertising. Both…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?”  Just enter your email address for free access.  BELOW…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect.  In most cases, advertisers want to ensure their…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about…
Read More
-->

What is Geofencing Marketing: 32 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult.  Some require you to hav...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Connected OTT Programmatic Advertising?…The...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...

18 Best Programmatic Advertising Platforms to Use in 2024

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...

11 Programmatic Display & Geofencing Advertising Tac...

Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...

Programmatic Display vs. Native Advertising: What’s...

The world of digital advertising is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. In recent years, two of t...

17 Page Local Guide & Webinar To Geofencing Marketin...

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.

Want a free copy of our new P...

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Using Google Analytics to Measure Display Performance [Re...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create...

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use o...

Geofencing Advertising: What Is Geo Fencing & How Do...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give e...

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what is geofencing advertising…
Read More
-->

Sports Apparel Brand Taps Into New Audiences With Geofencing & Display Advertising

The Challenge For A Sports Apparel Ecommerce Brand

Ecommerce brands are constantly working to generate consistent sales via their platforms.  It’s not enough to have a good website, and let alone a good product.  They must market like crazy, build their audience, find more people in-market for their products, and maintain repeat purchases.

A Sports Apparel organization selling Game Day Boots as well as sports youth products ranging from volleyball to basketball was already seeing success with their current efforts.  They were leverage Google Ads, Facebook, Instagram advertising, and even SEO.

But they knew in order to compete, they needed to evolve their display marketing mix which they wanted to consist of 15% of their marketing spend.  They heard about geofencing marketing and naturally reached out to Propellant Media to inquire about it.

Marketing Mix For Sports Apparel Programmatic Display Marketing Campaign

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, 3rd party data segments and site retargeting.  It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey.  Our ultimate goal was to reach parents with kids in youth sports similar to the data segment below.  In addition, the team wanted to reach college students during football games and sell gameday boots that mirrored the school they attended.  Below is the tactical breakdown:

  • Geofencing Marketing – Our team built geo-fences around gameday football events.  We believed that their core audience was already working at these locations or visiting these locations.  So we wanted to make that audience aware of the brand.
  • Keyword Contextual Targeting – We used very specific keywords based on search queries or articles people were reading online.  We leveraged several the following keywords to reach that audience:
    • gameday boots
    • college football
    • alabama football
    • texas football
    • soccer shoes
  • Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other offline marketing efforts that allow people to visit their website.

Results Of The Programmatic Display Data Targeting Campaign

After working with the national sports apparel company, we produced some fruitful results for the brand.  Below were the results during that time.  After delivering over 3.7M impressions and over 4,700 clicks, the CTR performed 30% above industry average.  Most importantly, the client said during the months of November and December of 2023, it was their best months with sales at the company.

We continue to run campaigns around sporting events and ongoing online browsing audiences.

White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients

As an agency, we want to be able to provide stellar marketing services for our clients and brands.  White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients Propellant Media initially serving direct brands, but as other agencies sought us out to partner and fulfill on their behalf, we create an entire program help agencies win with their client.  Rocket Camp found Propellant Media and learned that we offered unique paid media and data/analytics strategies for middle-market to larger multi-national companies.

Through initial discussions with the CEO and their team, we found ways to integrate with their current operating systems, make their lives easier, give them unique selling opportunities with new clients they were pitching, and most importantly produce results for their clients.

propellant media white label partner academy

Marketing Solutions We Began White Labeling To Rocket Camp

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, and site retargeting.  It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey.  Below is the tactical breakdown:

White Label Partner Video Testimonial

Official Quote From Rocket Camp

“We needed a partner who could provide that same level of expertise and give us the personal attention we were looking for.  We were so confident in the work we were getting, we brought Propellant Media into some of our meetings with those larger multi-national clients.”

Cannabis CBD Company Grows Their Market Share With Geofencing Marketing

The Challenge For Cannabis CBD Marketing

Cannabis and CBD companies are popping up around the country.  And despite the growth and the legalization of cannabis, several advertising outlets such as Google, Facebook/IG, and YouTube still don’t allow for the advertising of such substances.  Thus, this forces cannabis marketing to be relegated to billboards, print, and occasionally some digital platforms that do allow it.

Given the limited opportunities to cannabis advertising in a digital world, several programmatic display platforms are allowing cannabis advertisers to reach audiences online.  Facebook/IG has recently allowed it in a limited capacity the chance to advertise both hemp and CBD….but not cannabis yet.

With the existing limitations, an Ohio based cannabis company reached out to Propellant Media inquiring about our cannabis geofencing advertising capabilities.  We then created a full funnel programmatic strategy to reach those either in-market or fits the mold of a cannabis consumer for medical use.

Marketing Mix For Cannabis/CBD Geofencing Marketing Campaign

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, and site retargeting.  It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey.  Below is the tactical breakdown:

  • Geofencing Marketing – Our team built geo-fences around competitor locations.  We believed that their core audience was already working at these locations or visiting these locations.  So we wanted ot make that audience aware of the brand.
  • Keyword Contextual Targeting – We used very specific keywords based on search queries or articles people were reading online.  We leveraged several the following keywords to reach that audience:
    • Cannabis
    • CBD
    • Hemp
    • Medical Marijuana
    • Weed
  • Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other offline marketing efforts that allow people to visit their website.

Results Of The Geofencing Marketing Cannabis CBD Campaign

After working with the cannabis CBD company out of Ohio, we produced some fruitful results for the brand.  Below were the results during that time.  After delivering over 361K impressions and over 450 clicks, the CTR performed 30% above industry average and we even showed conversions of individuals shopping the online store inventory.

We tracked 149 online conversions, which for us were purchase page and checkout page visitors.  These individuals would first visit the main page and then visit these pages.  This showed both intent from the campaigns and overall progress made in cannabis consumers who wanted to buy direct from the brand.

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF