Geofencing Advertising: What Is Geo Fencing & How Does It Work

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what is geofencing advertising and how it can make a huge difference for your business, in attracting customers or increasing brand awareness for your business. What exactly is geofencing advertising is really the question that we get. How does it work and what is geofencing marketing? What…

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect. Here are seven reasons you shouldn’t worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: “Imagine a scenario where you’re running a TV commercial across thousands of channels. I…

Using Google Analytics to Measure Display Performance [Repost]

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to be found…

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about what it is and how it works right here. Most businesses advertise via social media and on their own websites to attract new customers. Both are effective outlets that have proven to help increase profits. But not every business can operate or advertise…

17 Page Local Guide & Webinar To Geofencing Marketing (Video & Ebook)

Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional…