Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal wardrobe updates. This surge in seasonal demand makes it the most important window for retailers to capture interest and…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

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In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

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Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...

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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

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As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

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In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

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Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...

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As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

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In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

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As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

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Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...

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As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

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In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

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As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

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Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal ...

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Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...

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As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

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Turning Data into Dollars

How Propellant Media Helped Broadminded Media Scale with Digital Advertising

BroadMinded Media, a full-service advertising agency based in San Antonio, Texas, was transitioning into the digital advertising space. Owned by Debbie Johnson and Allen Carlisle, the agency needed a partner with deep expertise in digital strategies to complement its traditional media strengths. Enter Propellant Media, which became Broadminded Media’s white-label digital strategist, joining client-facing meetings and providing tailored digital advertising solutions.

Key Challenge: Broadminded Media struggled with scaling their digital advertising capabilities efficiently without the overhead of building an in-house team. They needed strategic expertise, advanced technology access, and campaign optimization to compete in the evolving digital landscape.

Over the course of more than five years, Propellant Media has acted as an extension of Broadminded Media’s team, offering expertise in geofencing, programmatic display, and residential geo-fencing. This partnership has allowed Broadminded Media to expand its digital offerings without the overhead of hiring an in-house team.

Process

Propellant Media’s approach to digital advertising with Broadminded Media includes:

 

Key Deliverables

  1. Enterprise-Level Access: Providing Broadminded Media with access to demand-side platforms (DSPs) at lower buy-in rates.
  2. Expertise Without Overhead: Delivering high-level digital advertising expertise without the costs associated with hiring an in-house team.
  3. Data-Driven Campaigns: Utilizing detailed analytics to optimize campaign performance continually.
  4. Client-Centric Focus: Prioritizing the client’s bottom line, not just campaign metrics, to drive business growth.

Outcome

Propellant Media’s collaboration with Broadminded Media has yielded significant benefits:

Broader Impact

Beyond quantitative metrics, the partnership has:


Conclusion

Ultimately, the partnership between Broadminded Media and Propellant Media showcases the power of collaboration in digital advertising. Through tailored strategies, transparent communication, and a shared commitment to client success, Propellant Media has become an indispensable part of Broadminded Media’s growth journey, setting a benchmark for agency partnerships in the digital age.

Local Hospital System Utilize Omnichannel Advertising & Geofencing To Drive Disease Awareness

Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.

Strategy & Execution:

Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.

Results & Impact:

The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.

By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.

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Geo-Targeted Fitness: How Gyms and Wellness Brands Use Ge...

As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

Nailing Local Leads: How Roofing Companies Use Geofencing...

Each year, storm season creates a surge in demand for roofing services. High winds, hail, and torrential rains damage rooftops, leading homeowners to seek fa...

Using Geofencing Marketing to Improve Local Government Pu...

Location-based marketing is a powerful yet underutilized strategy in public health. For government agencies, geofencing provides a unique opportunity to deli...

Native Advertising for Political Campaigns: How Content M...

In a media environment oversaturated with political ads, display banners, and algorithmic feeds, native advertising stands out by fitting in. Rather than int...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

18 Best Programmatic Advertising Platforms to Use in 2025

Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...

Boost Law Firm Growth with These Programmatic Advertising...

The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...

Native Advertising on Dating Apps: A Guide to Engaging Us...

In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...

In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that is, audio. This is where programmatic audio advertising comes in, offering a sophisticated way to deliver targeted messages to listeners…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Geo-Targeting Summer Style: How Fashion and Swimwear Bran...

Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal ...

Spraying for Success: How Pest Control and Lawn Care Comp...

Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...

Geo-Targeted Fitness: How Gyms and Wellness Brands Use Ge...

As temperatures rise, so does the motivation to get fit. Summer is peak season for fitness centers, boutique studios, wellness brands, and personal trainers ...

Nailing Local Leads: How Roofing Companies Use Geofencing...

Each year, storm season creates a surge in demand for roofing services. High winds, hail, and torrential rains damage rooftops, leading homeowners to seek fa...

Using Geofencing Marketing to Improve Local Government Pu...

Location-based marketing is a powerful yet underutilized strategy in public health. For government agencies, geofencing provides a unique opportunity to deli...

Native Advertising for Political Campaigns: How Content M...

In a media environment oversaturated with political ads, display banners, and algorithmic feeds, native advertising stands out by fitting in. Rather than int...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

18 Best Programmatic Advertising Platforms to Use in 2025

Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...

Boost Law Firm Growth with These Programmatic Advertising...

The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...

Native Advertising on Dating Apps: A Guide to Engaging Us...

In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...

Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding, programmatic advertising platforms allow businesses to reach their target audience with precision, scale, and efficiency. However, with so many programmatic display advertising…
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