April 2019 - Propellant Media

Top 16 Political Yard Sign Companies To Know About

April 20, 2019 | by iwriterpropellant

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political sign…

20 Best Political Websites, Blogs, and Newsletters to Know About

April 20, 2019 | by iwriterpropellant

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today’s world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters which…

7 Political Marketing Ideas to Win an Election

April 20, 2019 | by iwriterpropellant

2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand out from the crowd. You don’t need to be running for president to need clever political marketing ideas for your campaign. Even individuals running for local or state positions are apt to need help when it comes to getting their ideas out there.…

Leverage Facebook Political Advertising Campaigns To Win

April 20, 2019 | by iwriterpropellant

Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as possible?…

11 Trends in Political Campaigning You Can Use to Your Advantage

April 20, 2019 | by iwriterpropellant

No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they’re actually easier to implement than you…

How Can a Political Advertising Agency Benefit Your Campaign?

April 20, 2019 | by iwriterpropellant

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to distinguish…

Propellant Media Earns Spot in Clutch’s Research of Leading PPC Agencies in Atlanta

April 17, 2019 | by Justin Croxton

In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy is for any business. Our team has a unique ability to manage paid search, enabling us to become market leaders in geofencing marketing, and programmatic display/OTT advertising. Recently, we partnered with a company called Clutch to make sure our own online reputation is…

Everything You Wanted to Know About Inbound vs Outbound Marketing Before You Start Your Campaign

April 4, 2019 | by iwriterpropellant

Without a proper understanding of inbound vs outbound marketing, it is easy to feel lost in the mix. Every year there are new marketing issues to be aware of, and 2019 is no different. Developing a clear understanding of inbound vs outbound will allow you to devise a clear strategy. Many times the main thing that allows your company to blow past the competition is your company’s marketing strategy. There are benefits to both inbound marketing and outbound marketing. Continue reading this article…

How Higher Education Marketing Works to Reach Students From All Corners of the Globe

April 4, 2019 | by iwriterpropellant

Over the past twenty years, the higher education sector across the world has grown rapidly. From Asia to the U.S, more colleges are opening and student numbers are at record highs. Even those who don’t attend in person are able to take remote courses from the comfort of their own homes. The world is gradually becoming more and more educated. But in order to keep up with the pace, higher education marketing has had to step up pace. Staff have been hired to…

Make the Most of Google Adwords with This Guide to the Basics and Essential Strategies

April 4, 2019 | by iwriterpropellant

Launching a great website? That’s awesome but remember that profits don’t simply come from a pretty site. Visibility and traffic are important too. In the world of digital marketing, you need to learn how to make yourself visible. If you think nobody clicks a Google Adword search anymore, think again. 64.6% of people click on Google Ads when they want to buy something online. A Google Ad campaign can do wonders for your business for sure. Are you new to Adwords marketing? Not…