Author: Justin Croxton

Justin Croxton is the managing partner and CEO of Propellant Media, a geofencing marketing and omnichannel advertising agency with offices in Atlanta, GA and Charlotte, NC. Justin is a Hubspot Champion User and works with companies across multiple verticals including B2B, Retail, Education and Home Care Services.

Amazon Global Selling – The Case For International Expansion

January 18, 2021 | by Justin Croxton
People are nervous to sell globally on Amazon.  I get that.  You have tax regulations, language barriers, culture differences, same products that sell well in the U.S.A may not sell as well in that global market, and completely different markets that you’re unaccustomed to.  But in the world of business there are four way to expand (organic growth, product variation, new product markets, and globally (locational) expansion).  Many companies will focus on the first 3 because they know once they get that right,…
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LinkedIn Advertising For B2B & B2C Brands – The Ultimate Guide

January 17, 2021 | by Justin Croxton
LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data was not as accurate.  And most importantly, the results for leads, engagement, and sales were bleak for B2B advertisers working to attribute revenue and lead increases to LinkedIn Advertising.  When Microsoft purchased LinkedIn for $26.2 Billion in 2016, the platform became a behemoth for not just B2C, but B2B advertising. LinkedIn started taking major steps into video content and overall content…
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Amazon Seller Fees – Which Ones Really Matter The Most?

January 17, 2021 | by Justin Croxton
If you are gonna sell on Amazon, you gotta know your numbers and understand the traditional costs asscoated with each product.  Many Amazon sellers before and even after they get started use the Amazon Revenue Calculator.  View this amazon video tutorial on how to use it.  But you simply take a product you’re interesting in selling and is similar to what you want to sell and place the ASIN number in the search bar.  Hit search and then add the price you can…
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How To Get Amazon Reviews – 8 Tried & Tested Strategies

January 17, 2021 | by Justin Croxton
As we all know, reviews remain the lifeblood of any Amazon business.  The more “positive” reviews you get, the higher your conversions and the more likely people will buy from you.  But we often see so many people fall short in this area either not giving away enough product or simply do performing an effective followup sequence to get consistent reviews from purchasers.  We have many strategies we use to get reviews, but the 8 below are all you need to win the…
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Webinars

January 17, 2021 | by Justin Croxton
How Restaurant Groups & Food Brands Can Win With Advanced Marketing Strategies – Webinar August 5, 2020 Covid has greatly impacted restaurants and food brands more than any other industry across the country, but still need digital solutions to increase customer acquisition. Learn how restaurant groups are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads. In this webinar, you will discover: How restaurant groups are shifting digital marketing tactics New…
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Craigslist Or Search – Which One Makes Sense For Your Business

January 17, 2021 | by Justin Croxton
Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will share with…
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Why Can’t I See My Display Ad?….[Repost]

January 17, 2021 | by Justin Croxton
You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect. Here are seven reasons you shouldn’t worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: “Imagine a scenario where you’re running a TV commercial across thousands of channels. I…
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Using Google Analytics to Measure Display Performance [Repost]

January 17, 2021 | by Justin Croxton
Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to be found…
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The Power of Mobile Marketing: How to Harness Geofencing Technology

January 17, 2021 | by Justin Croxton
From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today’s consumers are constantly on the go. And yet, they’re more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have instant…
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Quick SEO Audits: Conduct One In 15 Minutes

January 17, 2021 | by Justin Croxton
You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but when I’m reviewing a website for a client who is interested in our services, we’ll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients for implementation but…
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Propellant Media Earns Spot in Clutch’s Research of Leading PPC Agencies in Atlanta

January 17, 2021 | by Justin Croxton
In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy is for any business. Our team has a unique ability to manage paid search, enabling us to become market leaders in geofencing marketing, and programmatic display/OTT advertising. Recently, we partnered with a company called Clutch to make sure our own online reputation is…
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