Month: January 2021

Quick SEO Audits: Conduct One In 15 Minutes

January 17, 2021 | by Justin Croxton
You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but when I’m reviewing a website for a client who is interested in our services, we’ll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients for implementation but…
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Propellant Media Earns Spot in Clutch’s Research of Leading PPC Agencies in Atlanta

January 17, 2021 | by Justin Croxton
In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy is for any business. Our team has a unique ability to manage paid search, enabling us to become market leaders in geofencing marketing, and programmatic display/OTT advertising. Recently, we partnered with a company called Clutch to make sure our own online reputation is…
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Amazon Private Label – Why FBA Is Better Than Merchant Fulfilled

January 16, 2021 | by Justin Croxton
There remains a great deal of sellers who choose to go down the merchant fulfilled route.  They label their own price, price them accordingly, and sell on Amazon.  Ebay is the king when it comes to merchant fulfilled sellers.  But where Ebay did well with this model for years, Amazon saw the fulfillment process as a huge opportunity to make it easy and simple for sellers to do what they do best which is sell their product versus handling logistics and inventory management.…
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Free Training On Global Amazon Selling

January 16, 2021 | by Justin Croxton
I did a webinar with Mark Scott Adams on the benefits of selling on Amazon in any Global Market.  This is a must see if you want to get a better feel of the process and the nuances one has to navigate.  We created an amazing course on how to sell on Amazon globally.  To learn more, visit www.privatelabelpassport.com.
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Small Business Online Marketing Training

January 16, 2021 | by Justin Croxton
The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement into their business plans.  This video is 38 minutes long and provides lessons and best practices of online marketing, search engine marketing, search engine optimization, local search, paid search, content marketing and social media: Feel free to leave comments and thoughts on the presentation.
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Why Pay Per Click Advertising Works – Here’s A Hypothetical Case

January 16, 2021 | by Justin Croxton
How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the new wave of marketing (search, internet, social media, email).  The conversation became healthy debates in class that ended with these new forms of marketing becoming part of the regular lexicon of chief marketing officers around the world.  Social media will no longer be…
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Pay Per Click – Test Campaigns Good For Business

January 16, 2021 | by Justin Croxton
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business owners and marketing departments that search engine marketing is both an investment as well as less expensive means of advertising one’s business in comparison to other advertising and marketing channels.   The good news for business owners is the concept of running test campaigns…
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The Rules of Geofencing: 7 Key Tenets of Geofencing Advertising

January 15, 2021 | by Justin Croxton
If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to a well-regarded study, the average person sees 5,000 ads each day. How many do you pay attention to? Probably a handful at best. That’s why companies are coming up with new ways to catch consumers’ attention. One of the latest options is geofencing advertising. With…
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