Uncategorized Archives - Page 7 of 7

What Is Geofencing And How Does It Work?….Location Based ...

November 2, 2023 | by Justin Croxton

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Geofencing Marketing: 30 Companies That Are Locat...

November 6, 2023 | by Justin Croxton

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is OTT Programmatic Advertising? The Ultimate Market...

January 22, 2021 | by Justin Croxton

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

What is Cost Per View (CPV) and How to Calculate

December 26, 2024 | by SEO Team

Cost per view (CPV) is a pricing model for your video ad campaign. In this model, you only pay when someone views your video ad. This approach is great for m...

Mastering Voice Search Optimization: How to Rank in Voice...

November 12, 2024 | by SEO Team

Convenience always rules. And technology is all about convenience. One such technology that’s on the rise these days is voice search. With a constant s...

How to Boost Your Business with Hyperlocal Marketing

November 12, 2024 | by SEO Team

Are you looking for a way to connect with customers who are just around the corner from your business location? Hyperlocal marketing could be your answer. Th...

How to Set Up a Geofencing Campaign: A Step-by-Step Guide

November 12, 2024 | by SEO Team

Businesses are always on the lookout for innovative ways and means to reach out to their target customers. Geofencing is one of those powerful tools. You can...

How To Use a CRM for Lead Management: A Comprehensive Guide

September 25, 2024 | by SEO Team

To accelerate the growth of your business, your sales teams need to constantly generate new leads and increase the frequency of interactions with each prospe...

Sure! Here are some rephrased or expanded headline option...

August 30, 2024 | by admin

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Lookalike Modeling: What It Is and How Does It Work?

August 6, 2024 | by Che Carter

With countless online users, finding the right individuals to interact with your content or purchase your product or service can be tough. That is where look...

Programmatic Video Advertising – All You Need To Know

August 6, 2024 | by Che Carter

Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...

How To Build Powerful Google Ads Paid Search Campaigns

April 2, 2022 | by Justin Croxton

Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...

Want a copy of our new PDF “27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST We…

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What Is Geofencing And How Does It Work?….Location Based ...

November 2, 2023 | by Justin Croxton

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is Geofencing Marketing: 30 Companies That Are Locat...

November 6, 2023 | by Justin Croxton

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is OTT Programmatic Advertising? The Ultimate Market...

January 22, 2021 | by Justin Croxton

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

What is Cost Per View (CPV) and How to Calculate

December 26, 2024 | by SEO Team

Cost per view (CPV) is a pricing model for your video ad campaign. In this model, you only pay when someone views your video ad. This approach is great for m...

Mastering Voice Search Optimization: How to Rank in Voice...

November 12, 2024 | by SEO Team

Convenience always rules. And technology is all about convenience. One such technology that’s on the rise these days is voice search. With a constant s...

How to Boost Your Business with Hyperlocal Marketing

November 12, 2024 | by SEO Team

Are you looking for a way to connect with customers who are just around the corner from your business location? Hyperlocal marketing could be your answer. Th...

How to Set Up a Geofencing Campaign: A Step-by-Step Guide

November 12, 2024 | by SEO Team

Businesses are always on the lookout for innovative ways and means to reach out to their target customers. Geofencing is one of those powerful tools. You can...

How To Use a CRM for Lead Management: A Comprehensive Guide

September 25, 2024 | by SEO Team

To accelerate the growth of your business, your sales teams need to constantly generate new leads and increase the frequency of interactions with each prospe...

Sure! Here are some rephrased or expanded headline option...

August 30, 2024 | by admin

Download Fl Studio Crack
In the world of music production, finding a free and…

...

Lookalike Modeling: What It Is and How Does It Work?

August 6, 2024 | by Che Carter

With countless online users, finding the right individuals to interact with your content or purchase your product or service can be tough. That is where look...

Programmatic Video Advertising – All You Need To Know

August 6, 2024 | by Che Carter

Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...

How To Build Powerful Google Ads Paid Search Campaigns

April 2, 2022 | by Justin Croxton

Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...

2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand…

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Solar Energy Company Shines With Our Team At $148 Cost Per Conversion

Solar Company Challenge

This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They needed a geofencing solution, but also reporting that would provide full transparency to overall reporting infrastructure. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors.

Solution We Implemented

After better understanding the overall campaign challenges, we decided it was vital to implement a full funnel programmatic strategy that included geofencing marketing, site retargeting, and keyword contextual search retargeting.

KeyWord Contextual Search Retargeting: We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the keyword level for the best performing keywords in the set. Following the keyword optimization, the team used day-parting and domain targeting to improve the performance. The final piece of the puzzle was optimization based on recency. The recency window was made smaller and the efficiency was greatly improved.
Site Retargeting: Knowing the client was already doing google ads and facebook/Instagram advertising, we needed to implemented other forms of site retargeting to provide even more support to their overall advertising efforts. So we carved out 5% of the budget to make their overall advertising work smarter.
Geofencing Marketing: Our tried and true geofencing campaign is a bedrock of what we do and why they reached out to us. We geofenced new constructoin communities that were single family in nature knowing these families and home buyers were open to implementing solar panels in their homes after they were fully and close to constructed.

Result (Improved the Client’s CTR)

Through multiple tactics and optimizations our team was able to achieve a CTR of .25% which more than tripled the company’s goal of .08%. Over the cost of $4,000/month, we were able to attribute 27 conversions, or $148 cost per conversion.

In addition, the client noted the uptick in leads flow from the site retargeting, which lowered their cost per lead across facebook and google ads campaign because of the full funnel advertising that was implemented.