Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Oftentimes, brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across multiple channels. Rarely do they think about…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Navigating through the world of OTT and Connected TV Advertising providers can be daunting. More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Want a free copy of our new PDF “21 Grave Geofencing Advertising Errors Companies Make?” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
This is our second installment of supplying real estate agents with information that is useful. In this post we discuss how to leverage social media and a pretty cool product called Agent Reel that was created by Spark Growth Partners.…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Establishing a growing brand is equal parts art and science. It takes knowledge of the market, and a solid grounding in marketing principles to get details right. If you’re searching for branding agencies in Atlanta, you have reliable options that…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
When you want to draw attention to your business or organization, working with an Atlanta PR firm is a smart business move. Getting viral coverage one of the most direct ways to create the attention you seek for your company. …
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
If an Event or Convention is something you are thinking about hosting, selecting the perfect venue is critical. Here are 29 convention centers worth investigating while you are still in the planning process. Conventions and conferences are an excellent way…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
If you want to achieve top rankings in search engines, staying abreast of trends and changes in the digital marketing space is critical to attain – and hold – high rankings. One of the best ways to find out about…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
Want a copy of our new PDF “27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST We…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospe...
2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand…
This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They needed a geofencing solution, but also reporting that would provide full transparency to overall reporting infrastructure. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors.
Solution We Implemented
After better understanding the overall campaign challenges, we decided it was vital to implement a full funnel programmatic strategy that included geofencing marketing, site retargeting, and keyword contextual search retargeting.
KeyWord Contextual Search Retargeting: We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the keyword level for the best performing keywords in the set. Following the keyword optimization, the team used day-parting and domain targeting to improve the performance. The final piece of the puzzle was optimization based on recency. The recency window was made smaller and the efficiency was greatly improved.
Site Retargeting: Knowing the client was already doing google ads and facebook/Instagram advertising, we needed to implemented other forms of site retargeting to provide even more support to their overall advertising efforts. So we carved out 5% of the budget to make their overall advertising work smarter.
Geofencing Marketing: Our tried and true geofencing campaign is a bedrock of what we do and why they reached out to us. We geofenced new constructoin communities that were single family in nature knowing these families and home buyers were open to implementing solar panels in their homes after they were fully and close to constructed.
Result (Improved the Client’s CTR)
Through multiple tactics and optimizations our team was able to achieve a CTR of .25% which more than tripled the company’s goal of .08%. Over the cost of $4,000/month, we were able to attribute 27 conversions, or $148 cost per conversion.
In addition, the client noted the uptick in leads flow from the site retargeting, which lowered their cost per lead across facebook and google ads campaign because of the full funnel advertising that was implemented.
