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As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult. Some require you to have sp...
A geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a radius around a point location) or ...
Over-the-top (OTT) advertising is becoming an increasingly important part of the marketing mix as more and more people shift their attention away from tradit...
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the inf...
Want a copy of our new PDF “21 Questions To Ask OTT Connected TV Advertising Providers Guide” Just enter your email address for free access. ...
Navigating through the world of OTT and Connected TV Advertising providers can be daunting. More cable stations, programmatic tv providers, and OTT Adverti...
Over-the-top (OTT) advertising is becoming an increasingly important part of the marketing mix as more and more people shift their attention away from traditional television and towards streaming services. Programmatic OTT advertising allows brands to reach highly targeted audiences on…
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A northeast furniture store with many locations wanted to think “outside the box” of traditional advertising so that they could formulate solutions to the many “pain points” in which the COVID pandemic was changing the landscape of doing business. They were doing the traditional Google Ads, Facebook and TV Advertising. To further complicate the challenges, the pandemic created inventory/supply chain shortages. Regardless, the furniture company still wanted a proactive approach to reaching in-market shoppers who were most likely to purchase mattresses and furniture. …
The Challenge A mid-western auto dealership wanted to think “outside the box” of traditional advertising so that they could formulate solutions to the many “pain points” in which the COVID pandemic was changing the landscape of doing business. To further complicate the challenges, the pandemic created inventory/supply chain shortages. Regardless, the dealership still wanted a proactive approach to winning business from the front of the house, with new & used auto sales, to the back of the house bolstering service revenue. Of course,…
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel. People are consuming more and more video content…
The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting…
Want a copy of our new PDF “21 Questions To Ask OTT Connected TV Advertising Providers Guide” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL?…
Navigating through the world of OTT and Connected TV Advertising providers can be daunting. More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV…
The Challenge This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs. Between the many competitors they have to face including prominent Georgia and Southeast Universities attracting new applicants and students has not been an easy task. That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as…
The Challenge A home developer was looking to drive potential buyers to visit new homes. Their in house team was already leveraging Google Ads, Facebook Ads and other offline tactics to reach in-market home buyers. They were tapping into the expensive Realtor.com app to do sponsored listings as well. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience…
Overview News stations have traditionally utilized methods of advertising including radio, TV, and even more TV. As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels. This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in…
