OTT Advertising Archives - Propellant Media

What Is OTT Advertising…The Ultimate Buyers Guide

January 22, 2021 | by Justin Croxton

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel. People are consuming more and more video content through their smart phone devices as well as through laptops and desktops. YouTube began the trend of video adoption into smartphone and laptops. But now that sense of comfort has proven consumers can watch longer form content. So when you see trends of…

Best Political Consulting Firms Working on Both Sides of the Aisle

January 10, 2021 | by iwriterpropellant

The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting firms play a key role in conveying a candidate’s message to the public. When it comes to picking the right consulting firm for a political campaign, you want the best. But, how do you choose? It helps to know which firms currently hold…

Top Questions To Ask OTT Connected TV Advertising Companies Guide

January 4, 2021 | by Justin Croxton

Want a copy of our new PDF “21 Questions To Ask OTT Connected TV Advertising Providers Guide” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are you looking for direct pricing or white label partner pricing? Direct pricing White label partner pricing What industry do you operate in and need assistance with? White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon…

21 Vital Questions To Ask Over The Top (OTT) TV & Connected TV Advertising Companies

January 3, 2021 | by Justin Croxton

Navigating through the world of OTT and Connected TV Advertising providers can be daunting. More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV watchers. CPM’s are all over the place. Not everyone utilizes the same streaming app inventory. Some platforms are OTT Advertising specific and don’t do anything else. But with the space still being relatively new, it’s important for companies who seek to utilize OTT…