16 Compelling Benefits of Geofencing Marketing For Small Businesses

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings, malls, competitors, etc.…

Guide To Geofencing Marketing For Car Dealerships

Want a free copy of our new PDF “Guide To Geofencing Marketing For Car Dealerships”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What is your Website URL? What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther How can we help with your marketing?…

20 Questions You Should Ask Any Geofencing Provider

Want a free copy of our new PDF “20 Questions You Should Ask Any Geofencing Provider?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are you looking for direct pricing or white label partner pricing? Direct pricing White label partner pricing What industry do you operate in and need assistance with? White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon…

Why Geofence Marketing is Extremely Important for Small Businesses

Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let’s begin with a few definitions. What is geofencing, exactly? It’s the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That’s important because mobile marketing is paramount in 2018. It’s so popular that…

Geofencing vs Geotargeting: What’s the Difference?

Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily misunderstood concepts within the industry is geos. A lot of experts can tell you that the two common terms–geofencing and geotargeting–often get interchanged. These two are different and you can use them in different marketing strategies. Understanding what each term means is the…

Proximity Marketing Geofencing Company: How To Find The Best Ones

Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology uses smartphones, which then allows companies to “track” users. It doesn’t invade the privacy of users, but many people might still misunderstand it. For companies, however, the advantages of geofencing are clear. That’s why it’s becoming popular now. Now that companies know that…

How to Add Geofencing & Geofarming to Your Mobile Marketing Strategy

Who’d of imagined we’d have instant access to the World’s knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We’re constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic…

Top 11 Pixels to Add to Your Website

At Propellant Media, we believe that we can provide the best solutions to your marketing and advertising needs. We employ many different online tools to help deliver these solutions effectively. One such tool is the tracking pixel. What Is a Tracking Pixel and Why Use It? A tracking pixel is a graphic with dimensions of 1 x 1 pixels. This pixel is loaded when a user visits a website or opens an email and is used to track the user’s activities. Tracking pixels…

Improve Your Search Engine Ranking With These 15 SEO Strategies

The future of your blog, brand, or business largely depends on how much search engines like your website. If you prioritize SEO (search engine optimization) and spend time upping your Google positioning, you’ll put your platform in front of more eyes. There are tons of ways to make money or get exposure out there. You can run Facebook ads, use Instagram, or even advertise through more traditional methods. But SEO, or search engine optimization, is the only true “set-it-and-forget-it method for driving traffic…

How Digital Real Estate Marketing Companies Are Elevating Realtors

Nowadays, 95 percent of home buyers search online before making a purchase. And more than half of all buyers choose a property they found listed on the Internet. The web proves crucial to making a sale. If your real estate company isn’t taking full advantage of it through digital marketing, then you’re leaving money on the table. What’s more, you risk getting left behind. But what if the thought of digital marketing overwhelms you? Or, you don’t know where to start? Fortunately, you don’t have to go it alone. Read on…

Real Retargeting Strategies That Work to Help You Reach Your Target Audience

It’s quite a shocking statistic that only approximately 22% of businesses find their conversion rates satisfying. For the other 78%, there’s a need to reconsider their marketing strategies and even incorporate email retargeting approaches. Email marketing, among other approaches, doesn’t always convert visitors into leads the first time. If email marketing is your primary strategy of advertising, consider incorporating email retargeting. This is especially if your conversion rates are below par. You might be wondering what that is and how it works. Let’s…

Understand Website Conversion Rates and How to Increase Them

Every single day the internet is used by 4.2 billion people around the world. That’s well over half of the world’s population online. Such gargantuan figures should be music to the ears of anyone hoping to attract traffic to their website. After all, every single one of those people could one day end up on your site. As we all know though, earning traffic is only one half of the battle for businesses. From a business perspective, those eyes are somewhat useless unless…

How Our Agency Gets Over 400 Legitimate Leads Each Month (VIDEO)

As an agency, Propellant Media works hard to husband its resources. We watch our operating budget as much as our marketing budget. We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged our skillset and the same exact recommendations we give…

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