The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
Want a free copy of our new PDF “21 Grave Geofencing Advertising Errors Companies Make?” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
This is our second installment of supplying real estate agents with information that is useful. In this post we discuss how to leverage social media and a pretty cool product called Agent Reel that was created by Spark Growth Partners.…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
Establishing a growing brand is equal parts art and science. It takes knowledge of the market, and a solid grounding in marketing principles to get details right. If you’re searching for branding agencies in Atlanta, you have reliable options that…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
When you want to draw attention to your business or organization, working with an Atlanta PR firm is a smart business move. Getting viral coverage one of the most direct ways to create the attention you seek for your company. …
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
If an Event or Convention is something you are thinking about hosting, selecting the perfect venue is critical. Here are 29 convention centers worth investigating while you are still in the planning process. Conventions and conferences are an excellent way…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
If you want to achieve top rankings in search engines, staying abreast of trends and changes in the digital marketing space is critical to attain – and hold – high rankings. One of the best ways to find out about…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
Want a copy of our new PDF “27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST We…
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there m...
Hey gang, this is Justin Croxton here from Propellant Media. I mean, there’s checklists for days that are out there for developing a campaign within th...
2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand…
This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They needed a geofencing solution, but also reporting that would provide full transparency to overall reporting infrastructure. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors.
Solution We Implemented
After better understanding the overall campaign challenges, we decided it was vital to implement a full funnel programmatic strategy that included geofencing marketing, site retargeting, and keyword contextual search retargeting.
KeyWord Contextual Search Retargeting: We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the keyword level for the best performing keywords in the set. Following the keyword optimization, the team used day-parting and domain targeting to improve the performance. The final piece of the puzzle was optimization based on recency. The recency window was made smaller and the efficiency was greatly improved.
Site Retargeting: Knowing the client was already doing google ads and facebook/Instagram advertising, we needed to implemented other forms of site retargeting to provide even more support to their overall advertising efforts. So we carved out 5% of the budget to make their overall advertising work smarter.
Geofencing Marketing: Our tried and true geofencing campaign is a bedrock of what we do and why they reached out to us. We geofenced new constructoin communities that were single family in nature knowing these families and home buyers were open to implementing solar panels in their homes after they were fully and close to constructed.
Result (Improved the Client’s CTR)
Through multiple tactics and optimizations our team was able to achieve a CTR of .25% which more than tripled the company’s goal of .08%. Over the cost of $4,000/month, we were able to attribute 27 conversions, or $148 cost per conversion.
In addition, the client noted the uptick in leads flow from the site retargeting, which lowered their cost per lead across facebook and google ads campaign because of the full funnel advertising that was implemented.
