What Is OTT Advertising…The Ultimate Buyers Guide

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…

Trade Show Display Marketing Ideas To Test Out

So, you’re planning on attending your industry’s hottest trade show. Now you’re trying to think of all the different ways you can stand out this time so you can bring home new business. Make a Memorable Offer the Centerpiece of Your Marketing Create a special offer that will energize people to visit your booth. Having a “show-only” offer will pique curiosity and drive visits. Not only that, people will be ready to buy. That’s the best of both worlds when it comes to…

Trade Show Display Exhibit Marketing Ideas To Get Visitors To Your Booth

Trade shows remain an excellent way to impress prospects and attract new clients. However, many attendees don’t understand the crucially important nature of creating an exhibit that attracts eyeballs. Don’t be like them when you can create a compelling booth and display that helps the crowd form fast. Set up a Selfie Station Tap into the unbridled power of selfies! People love having their pictures taken, so empower them to create fun, memorable selfies in front of your booth. It’s inexpensive to create…

Trade Show Booth Exhibit Companies Doing Innovative Things

Some researchers say that trade shows go as far back as medieval Europe. Since then, the concept has spread globally, and the levels of sophistication have skyrocketed. Every industry now has shows that offer enormous marketing potential for energized exhibitors. With a bit of creativity and planning, having a booth at these events can be enormously profitable. It’s crucial to have an eye-catching display booth if you hope to stand out at an event. These days, booth vendors are doing innovative stuff to…

21 Event Planning Marketing Conferences You Should Plan To Attend

There is no doubt that there are a thousand details that go into a successful event. If you’re thinking about being an exhibitor or a sponsor at local or international conferences, here are 21 event planning marketing conferences worth considering. Catersource Hosted in Las Vegas, Catersource is a show that brings together the world’s most passionate professionals in the catering industry. The focal point of this event is celebrating and enhancing catered events. This industry-leading event attracts thousands of visitors, making it an…

Geofencing Marketing Guide For Colleges & Academic Institutions [Download Guide]

Want a copy of our new PDF “Geofencing Marketing Guide For Colleges & Academic Institutions?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What is your Website URL? What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther How can we help with your marketing?…

27 Event Conference Software Companies You Should Try Out

If your company is knee-deep into conference marketing, you’re going to want to consider the benefits of event conference software. Such software is essential because it facilitates communication between the on-site staff and the backend personnel. Not only that, it offers a lot of features to make managing event attendance simple. You’ll need to decide on which features mean the most to your organization. There’s something for every budget, so don’t spend too much time worrying about whether you can find the appropriate…

Conference & Event Trade Show Marketing Guide For Companies

Are trade shows a regular part of your marketing strategy? For many companies, they represent the single best chance to get new customers. That’s excellent news, but keep in mind, there are many moving parts to consider before embarking on your next event. The Benefits of Conferences and Events The most significant advantage of this type of marketing is that these events represent a congregation of like-minded people. What’s better than a conference where everyone is a buyer for a specific industry? If…

Geofencing Marketing Guide For Banks & Financial Institutions [Download Guide]

Want a copy of our new PDF “Geofencing Marketing Guide For Banks & Financial Institutions?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What is your Website URL? What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther How can we help with your marketing?…

5 Ways to Use Geofencing to Generate Real Estate Leads

Geofencing is a highly effective way to target your ideal audience directly on their mobile devices with a relevant, impactful message that generates client action. There’s no ‘magic’ to geofencing but the best strategy involves targeting your audience where you know they’re likely to be depending on the kind of lead you want to generate. In addition, it will best serve you to show them an ad that makes them say, “I need to contact them today!”. Your ad should say; who you…

11 Trends in Political Campaigning You Can Use to Your Advantage

No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they’re actually easier to implement than you…

How Can a Political Advertising Agency Benefit Your Campaign?

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to distinguish…

Top 18 Questions Law Firms Should Ask Geofencing Marketing Providers [Download Guide]

Want a free copy of our new PDF “Top 18 Questions Law Firms Should Ask Any Geofencing Marketing Provider?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are you looking for direct pricing or white label partner pricing? Direct pricing White label partner pricing What industry do you operate in and need assistance with? White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional…

Mobile Market & Marketing App Statics

The mobile market is continuing to dominate advertiser’s attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2…

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