Author: Justin Croxton

17 Page Local Guide & Webinar To Geofencing Marketing (Video & Ebook)

May 27, 2018 | by Justin Croxton
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional…
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Geofencing Marketing Webinar

May 25, 2018 | by Justin Croxton
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies.  Below is one of our recorded webinar that we recently did.  It covers: What Is Geofencing Dispel Many Geofencing Strategy & Use Cases With Geofencing How To Measure Foot Traffic W/ Geofencing How To Profit From Geofencing Advertising How To Win More Business With Geofencing How To Get Started With Geofencing   If you have any additional questions, feel free to contact us or check…
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Local Business Guide To Geofencing Marketing

April 4, 2018 | by Justin Croxton
Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as 1-mile…
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Mobile Market & Marketing App Statics

March 20, 2018 | by Justin Croxton
The mobile market is continuing to dominate advertiser’s attention and their need to conform their marketing efforts to mobile users. Ranking #1 in Google has a 23.5% mobile clickthrough rate, down from 28.6% in 2015 – Advanced Web Ranking (2017) It seems as though Google’s introduction of 4 ads in search results has impacted mobile quite a bit. More so than desktop, by a lot. Mobile CTR for the #1 Position on desktop in 2017 is 29.2%.  #1 Position in 2015 was 27.0%. So, a substantial drop in 2…
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Top 11 Pixels to Add to Your Website

March 7, 2018 | by Justin Croxton
At Propellant Media, we believe that we can provide the best solutions to your marketing and advertising needs. We employ many different online tools to help deliver these solutions effectively. One such tool is the tracking pixel. What Is a Tracking Pixel and Why Use It? A tracking pixel is a graphic with dimensions of 1 x 1 pixels. This pixel is loaded when a user visits a website or opens an email and is used to track the user’s activities. Tracking pixels…
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Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better?

March 6, 2018 | by Justin Croxton
There is a standard misconception in the definition of proximity marketing geofencing and how it compares other forms of location based advertising such as beacon marketing technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location or nearby, but each has their pluses and minuses and should be considered when you’re trying to decide which one makes the most sense for your company. Definition of Proximity Marketing Geofencing & Beacon Marketing Proximity Geofencing…
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Trade Show Conference Marketing With Geofencing

March 6, 2018 | by Justin Croxton
Propellant Media is a Digital Ad Agency based out of Atlanta Georgia. We focus extensively on Geofencing Marketing, as well as paid search, pay-per-click advertising, all of those other cool, fun things that we do as an organization. I wanted to talk to you a little bit about the power of Geofencing for conferences and trade shows. Specifically, businesses and organizations that want to target conference and event attendees at those particular trade show type situations. Targeting Conference Attendees With Geofencing I think…
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