Amazon Private Label – Why FBA Is Better Than Merchant Fulfilled

There remains a great deal of sellers who choose to go down the merchant fulfilled route.  They label their own price, price them accordingly, and sell on Amazon.  Ebay is the king when it comes to merchant fulfilled sellers.  But where Ebay did well with this model for years, Amazon saw the fulfillment process as a huge opportunity to make it easy and simple for sellers to do what they do best which is sell their product versus handling logistics and inventory management.…

Free Training On Global Amazon Selling

I did a webinar with Mark Scott Adams on the benefits of selling on Amazon in any Global Market.  This is a must see if you want to get a better feel of the process and the nuances one has to navigate.  We created an amazing course on how to sell on Amazon globally.  To learn more, visit www.privatelabelpassport.com.

Small Business Online Marketing Training

The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement into their business plans.  This video is 38 minutes long and provides lessons and best practices of online marketing, search engine marketing, search engine optimization, local search, paid search, content marketing and social media: Feel free to leave comments and thoughts on the presentation.

Why Pay Per Click Advertising Works – Here’s A Hypothetical Case

How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the new wave of marketing (search, internet, social media, email).  The conversation became healthy debates in class that ended with these new forms of marketing becoming part of the regular lexicon of chief marketing officers around the world.  Social media will no longer be…

Pay Per Click – Test Campaigns Good For Business

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business owners and marketing departments that search engine marketing is both an investment as well as less expensive means of advertising one’s business in comparison to other advertising and marketing channels.   The good news for business owners is the concept of running test campaigns…

The Rules of Geofencing: 7 Key Tenets of Geofencing Advertising

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to a well-regarded study, the average person sees 5,000 ads each day. How many do you pay attention to? Probably a handful at best. That’s why companies are coming up with new ways to catch consumers’ attention. One of the latest options is geofencing advertising. With…

How to Use Geofencing Ads on Social Media

A great way to market your business is to have hyperlocal ads appearing in social media. We take a look at how to use geofencing ads in all the major social media channels. Ever heard of geofencing? If not, you should get familiar with it. Geofencing is now one of the most important methods for businesses to run ads across different platforms. People can get it set up to link to different local businesses, their competitors, and even on social media profiles. Who…

Geomarketing 101: Your Guide to Geofencing Marketing

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about what it is and how it works right here. Most businesses advertise via social media and on their own websites to attract new customers. Both are effective outlets that have proven to help increase profits. But not every business can operate or advertise…

Dental Marketing SEO Agency Companies: 32 To Know About

Nowadays, a good number of dentists consider using the internet to get patients. Just owning a website isn’t enough to make more patients interested in your dental care business, considering the overwhelming number of dental care websites that are available on the internet today. That’s why you should consider hiring the services of a professional dental search engine optimization company. You may be wondering why is SEO optimization an essential tool for you as a dentist? The reason is that most dental professionals…

Amazon SEO Ranking Factors – How To Increase Sales

There are three major search engines that really matters….YouTube, Google and Amazon.  Of course, you can find any video on the planet on Youtube. You can find practically anything and everything on Google.  But if you’re looking to make a purchase of a particular product, Amazon is where many buyers now go.  Just like Google, Amazon has its own algorithm that determines who should rank and for what keywords those products should rank for.  There is a certain selling process sellers must go…

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