Portfolio Archive - Page 3 of 8

Non Profit USA Water Polo Brings Marketing Awareness Youth & More Viewer

The Challenge For A National Brand Expanding Awareness

USA Water Polo, despite being a nationally recognized sport is not as recognized for recreational purposes. Many kids and teenagers enjoying the sport of competitive swimming, but water polo as a sport pales in comparison other sports more recognized by Olympics and other national sports committees.

USA Water Polo knew they had a task on their hands with limited budget to achieve 3 things:

Reach youngsters who already have a passion for swimming to learn more about water polo
Get people to join the organization and even give back to the non profit
Get more eye balls watching water polo events throughout the county

After hearing about geofencing marketing and knowing they were not getting enough out of the Google Grant, the director of marketing wanted to deploy more sophisticated strategies to grow the brand We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For USA Water Polo Campaign

The team at Propellant Media developed a comprehensive strategy of geofencing (YMCA’s and other locations people frequent for swimming), site retargeting, google ads (grant), pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around YMCA’s. We did do this across the enter USA, but instead key cities that they truly wanted to raise their profile in including Texas and Florida.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 4 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- water polo
- polo olympics
- water polo membership
- open pools near me
- public pools near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager. This campaign improved the overall effectiveness of the existing geofencing marketing campaign.

Results Of Geofencing & Google Ads Grant For

Below is the summary of actual results we produced for USA Water Polo. They continued to get more eyeballs reaching their target audience, but more importantly we achieved macro conversion metrics desired by the organization including:

Conversions – Over 400 people who expressed an interest in joining the organization
Over 22 people who chose to give back to the organization
Over 3,000 clicks solely from the Meta campaign.

USA Water Polo continues to be a client with Propellant Media.

Google Ads Dashboard

Ads Manager Manage Ads Cam

State Assemblyman Running For Office Achieves 400% Above Average Engagement With Video Political Advertising

Political Candidate Uses Programmatic Video

Running for office is challenging. You need to find the right message, raise funds, knock on doors, and get your message to the masses. We were approached by an existing client who expressed an interest in utilizing us for geofencing marketing and video marketing to get his message to Californians for a State Assembly Seat.

He wanted to do something different than traditional offline marketing. That’s when we devised a plan that included a lot of video content he created.

Marketing Mix For Political Programmatic Display Marketing Campaign

Using a client-supplied voter list in his district, we are executing:

Addressable Geofencing via Programmatic Video –Think “Pre-, Mid- and Post-roll video”
Also executing OTT television to large & small screens to those in the list who stream their television content
Website Retargeting whereby we are retargeting visitors to the candidates website with Programmatic Video

It was imperative to always include creative assets and strategies that provide a “clickable” environment. We used Programmatic Video for this purpose, but we highly recommend including banner & display ads.

400% Above Industry Average

Using pre-roll video and addressable lists of targeted voters, we were achieving 0.5% CTR, which is 400% above industry average. The client continues to receive incredible engagement from his video content and we’ve incorporated other types of video including over the top connected tv advertising content to the mix.

As Efren says, “It’s Not Just The Message, It’s The Method!”. Our method of data targeting has lead to above average engagement for his candidacy.

Sports Apparel Brand Taps Into New Audiences With Geofencing & Display Advertising

The Challenge For A Sports Apparel Ecommerce Brand

Ecommerce brands are constantly working to generate consistent sales via their platforms. It’s not enough to have a good website, and let alone a good product. They must market like crazy, build their audience, find more people in-market for their products, and maintain repeat purchases.

A Sports Apparel organization selling Game Day Boots as well as sports youth products ranging from volleyball to basketball was already seeing success with their current efforts. They were leverage Google Ads, Facebook, Instagram advertising, and even SEO.

But they knew in order to compete, they needed to evolve their display marketing mix which they wanted to consist of 15% of their marketing spend. They heard about geofencing marketing and naturally reached out to Propellant Media to inquire about it.

Marketing Mix For Sports Apparel Programmatic Display Marketing Campaign

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, 3rd party data segments and site retargeting. It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey. Our ultimate goal was to reach parents with kids in youth sports similar to the data segment below. In addition, the team wanted to reach college students during football games and sell gameday boots that mirrored the school they attended. Below is the tactical breakdown:

Geofencing Marketing – Our team built geo-fences around gameday football events. We believed that their core audience was already working at these locations or visiting these locations. So we wanted to make that audience aware of the brand.
Keyword Contextual Targeting – We used very specific keywords based on search queries or articles people were reading online. We leveraged several the following keywords to reach that audience:
- gameday boots
- college football
- alabama football
- texas football
- soccer shoes
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other offline marketing efforts that allow people to visit their website.

Results Of The Programmatic Display Data Targeting Campaign

After working with the national sports apparel company, we produced some fruitful results for the brand. Below were the results during that time. After delivering over 3.7M impressions and over 4,700 clicks, the CTR performed 30% above industry average. Most importantly, the client said during the months of November and December of 2023, it was their best months with sales at the company.

We continue to run campaigns around sporting events and ongoing online browsing audiences.

White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients

As an agency, we want to be able to provide stellar marketing services for our clients and brands. White Label Partner Rocket Camp Grows Revenues For Their Agency…And Their Clients Propellant Media initially serving direct brands, but as other agencies sought us out to partner and fulfill on their behalf, we create an entire program help agencies win with their client. Rocket Camp found Propellant Media and learned that we offered unique paid media and data/analytics strategies for middle-market to larger multi-national companies.

Through initial discussions with the CEO and their team, we found ways to integrate with their current operating systems, make their lives easier, give them unique selling opportunities with new clients they were pitching, and most importantly produce results for their clients.

propellant media white label partner academy

Marketing Solutions We Began White Labeling To Rocket Camp

The team at Propellant Media developed a comprehensive three to four month strategy of geofencing, keyword contextual, and site retargeting. It was important to note that programmatic display is a top to middle of funnel strategy, allowing us to build an audience, create interest, and leverage the retargeting to get people to purchase or buy at some stage throughout the customer journey. Below is the tactical breakdown:

Geofencing Marketing & Programmatic Display – As our core marketing service, we found several of Rocket Camp’s client to bring this solution to including Medical, Non profit and Healthcare clients.
Paid Media Strategies (Google Ads/Meta) – We have very strategic discussions and media planning conversations with our agency partners. For one of Rocket Camp’s clients, we found both Google Ads & Meta (Facebook/IG) as core solutions to manage on behalf of Rocket Camp.
Data, Analytics & Reporting Infrastructure – Probably our most critical solution we white label to agencies and resellers, we have a launch list of reporting mechanisms for agencies to show attribution, impact and reporting. We even consulted with Rocket Camp on larger complex Google Tag Manager challenges. Below are example of our sample reports we furnish for brand and agency partners.
The Propellant Media Academy – Our team granted Rocket Camp’s team access to our academy so they could hit the ground running with training around programmatic and geofencing, white label selling tools and materials, and lastly education around business development for agencies.

White Label Partner Video Testimonial

Official Quote From Rocket Camp

“We needed a partner who could provide that same level of expertise and give us the personal attention we were looking for. We were so confident in the work we were getting, we brought Propellant Media into some of our meetings with those larger multi-national clients.”

Cannabis CBD Company Grows Their Market Share With Geofencing Marketing

The Challenge For Cannabis CBD Marketing

Cannabis and CBD companies are popping up around the country. And despite the growth and the legalization of cannabis, several advertising outlets such as Google, Facebook/IG, and YouTube still don’t allow for the advertising of such substances. Thus, this forces cannabis marketing to be relegated to billboards, print, and occasionally some digital platforms that do allow it.

Given the limited opportunities to cannabis advertising in a digital world, several programmatic display platforms are allowing cannabis advertisers to reach audiences online. Facebook/IG has recently allowed it in a limited capacity the chance to advertise both hemp and CBD….but not cannabis yet.

With the existing limitations, an Ohio based cannabis company reached out to Propellant Media inquiring about our cannabis geofencing advertising capabilities. We then created a full funnel programmatic strategy to reach those either in-market or fits the mold of a cannabis consumer for medical use.

Marketing Mix For Cannabis/CBD Geofencing Marketing Campaign

Geofencing Marketing – Our team built geo-fences around competitor locations. We believed that their core audience was already working at these locations or visiting these locations. So we wanted ot make that audience aware of the brand.
Keyword Contextual Targeting – We used very specific keywords based on search queries or articles people were reading online. We leveraged several the following keywords to reach that audience:
- Cannabis
- CBD
- Hemp
- Medical Marijuana
- Weed
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other offline marketing efforts that allow people to visit their website.

Results Of The Geofencing Marketing Cannabis CBD Campaign

After working with the cannabis CBD company out of Ohio, we produced some fruitful results for the brand. Below were the results during that time. After delivering over 361K impressions and over 450 clicks, the CTR performed 30% above industry average and we even showed conversions of individuals shopping the online store inventory.

We tracked 149 online conversions, which for us were purchase page and checkout page visitors. These individuals would first visit the main page and then visit these pages. This showed both intent from the campaigns and overall progress made in cannabis consumers who wanted to buy direct from the brand.

Large Hospital System Fills Up Nursing Positions With Geofencing Marketing & OTT Advertising

The Challenge For Medical Marketing Recruitment

A large hospital system on the west coast was looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s. They haven’t ran Over The Top Connected TV Advertising or Geofencing Marketing in the past. Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.

They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts. We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For Nursing Recruitment Campaign

The team at Propellant Media developed a comprehensive 12-month strategy of geofencing, data targeting (nursing audiences), site retargeting, google ads, pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around competitor hospitals. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching to another hospital system. We found additional ways to limit waste and prevent less ad serving to the patients.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and and adding another layer of creative ads to the mix.
OTT/CTV Advertising – Utilizing the same video ad types, we were able to gain exposure via streaming apps and websites with 15 and 30 second ad spots.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- cna jobs near me
- nursing jobs near me
- RN jobs near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.

Results Of The Geofencing Marketing Nursing Recruitment Campaign

This Hospital System in Denver, CO worked with Propellant Media for over a year. Below were the results during that time.

Below is the summary of actual results we produced for the Hospital System. The quote we received from the client was after implementation, their position were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.

Conversions – 1,466 Application Landing Page Visits: healthcaresource.com
OTT Video Views – 229K
YouTube Video Views – 189K
$101,170.74 Spend

Key Digital Channel Insight

Average Cost Per Conversion (Facebook/IG) – $33
Acreage Cost Per Conversion (Google Ads) – $173 (post conversion tracking). Pre conversion tracking ($120).
Despite not tracking conversions via Google, we drove many conversions for CNA Jobs.
Top Google Ads keywords include (cna jobs near me, cna jobs, cna jobs denver, lpn jobs near me, cna hiring near me
Programmatic Audio & OTT/CTV turned off in October/November due to talent. Branding opportunities we took advantage of.
15 Second Ads performed well on YouTube & OTT/CTV. Continued through the remainder of the campaign.
Average 94% Watch Rates For OTT/CTV

How A MedSpa Leveraged Facebook Geofencing Ads To Achieve A $15 Cost Per Conversion

The Challenge

A local medspa in Los Angeles, CA as you can imagine deals with a ton of competition. There are more medspas in LA than any other city in the United States. They were rejected by Google Ads meaning they can’t use Google to advertise their medspa. They have had some moderate success with Facebook & Instagram advertising. But those were the core digital advertising tactics they used to gain exposure and drive traffic to their healthcare medspa.

After engaging with another agency that is partnered with Propellant Media to bring geofencing marketing to their brand, we were up to the challenge to see how our platform could target people most likely to express interest in medspa related services such as lip injections, laser fat removal, and other similar services.

As we continued to consult with the client, we learned they were doing some Facebook Instagram advertising with moderate success. Given our proprietary system of taking our geofencing audiences and pushing them into their Facebook Ads Manager, they also allowed our team to test this new system on their practice.

Solution

After conducting a discovery meeting with the agency partner, the team at Propellant Media developed a comprehensive strategy of geofencing, site retargeting, and Facebook/Instagram geofencing to drive performance for the Medspa

Geofencing Marketing – Our team built geo-fences around 13 competitor medspa’s in the area. We also hit other shopping locations where we felt our core demographic frequented, but we still focused the bulk of the budget to the 13 competitor rejuvenation medspa’s.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 8 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts they were deploying including Google Ads and Facebook/Instagram advertising.
Facebook/Instagram Geofencing – Utilizing the same geofencing audience we were serving ads to via our programmatic ad exchanges, we utilize our proprietary method of pushing that audience to Facebooks & Instagram. Overall, the process encompassed:
- Ensuring the client had a Facebook pixel on their website
- Our team having access to their existing Facebook Ads manager
- Our team having access to their Facebook Page

This enabled us to ensure we could build the impression based audience in our programmatic geofencing platform and utilize that same audience in Facebook and Instagram. To be clear, this is not simply a list of people who clicked on the clients ads. This is an audience of people who were served an impression via our programmatic ad exchanges and serve that same audience on Facebook/Instagram.

Results

This medpa has experienced great results in a short period of time totaling 3 weeks. Our team delivered 116,000 impressions, 1200 clicks, but most importantly, 8 geo-fence conversions, measuring the number of users came to their location after seeing an ad.

facebook geofencing instagram But just as important as that was the 8 conversions we drove from our geofencing campaign audience we build for the client in their Facebook Ads manager. Our cost per conversion came out to be $15.00 and our CTR was 4.02%…3 – 4X better than the existing campaigns the client was running.

facebook geofencing

Roofing Company Generates Recruitment Leads With Geofencing Marketing

The Challenge

A commercial roofing company in the midwest was looking to recruit more labor workers to their company. They primarily deal with commercial roofing work and blue collar labor is hard to locate in their region given the vast number of other options available coupled with the unique skillset required. They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts. We deployed geofencing marketing, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Solution

The team at Propellant Media developed a comprehensive strategy of geofencing, site retargeting, google ads, pre roll video, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around competitor roofing locations. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching companies. We have over 130 locations we are actively geofence for this commercial roofing company.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and and adding another layer of creative ads to the mix.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- roofing jobs near me
- commercial roofing jobs near me
- sheet metal jobs near me
- roofing careers nearby
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.

Results

This roofing company has been working with Propellant Media for over 2 month, but over the last 60 days, our team delivered 582,000 impressions, 6,523 clicks, but most importantly, and 20 google ads conversions.

geofencing marketing recruitment

In addition, of the 582,000 impressions delivered, 417,000 of the impressions were centered around our geofencing marketing campaign.

Screenshot of Search Console

Below are some of the keywords we utilized to drive engagement, hence the 7.00% click through rates we garnered with our Google Ads campaign for this client.

google ads recruitment marketing

Lastly, we mentioned we utilized our geofencing campaign as an audience in which we still served ads to that audience across programmatic display ad exchanges. But with our geofencing facebook/instagram proprietary method, we pushed that same audience to Facebook and Instagram, now serving ads to our commercial roofing worker audience on Facebook and Instagram. We were surprised by the low cost per clicks of $0.20 compared to other platforms.

The bigger picture is to utilize an omnichannel marketing approach to reach the same audience in different ways.

facebook instagram geofencing case study

National Trucking Company Maintains Consistent Recruiting With Geofencing Marketing

The Challenge

A national trucking company was looking to recruit more truck drivers to their company. Blue collar workers are not the typical audience that is easy to find online. They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company.

They also make investments in TV Advertising for quite some time. The value of a truck driver to them was well over $100,000, so their investment into digital marketing was critical to their success.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts.

Solution

The team at Propellant Media developed a comprehensive strategy of geofencing, site retargeting, and OTT Advertising and pre roll video marketing.

Geofencing Marketing – Our team built geo-fences around competitor truck location, trucking stops where truckers get gas, and truck towing locations in the northeast where their core market was centralized. We have over 100 locations we are actively geofence for this trucking company.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 8 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts they were deploying including Google Ads and Facebook/Instagram advertising.
OTT/CTV Advertising – Our team was able to take the same video creative and implement an ott/ctv advertising campaign leverage the same geofencing list as well as other audiences, knowing that we use the power of our programmatic solutions with the impact of digital TV.

Results

This trucking company has been working with Propellant Media for over 2 years. But over the last 90 days, our team delivered 1.78 million impressions, 1,460 clicks, but most importantly, 15 geo-fence conversions, measuring the number of users came to their location after seeing an ad.

recruitment geofencing marketing We also showcased a number of people who saw the ad across connected TV streaming devices, achieving a high 95% watch rate for the ctv/ott advertising campaigns.

ott geofencing marketing report

A pie chart detailing various content categories and their percentage shares.

New Home Builder Drives In Person Visits With Propellant Media

The Challenge

A home developer was looking to drive potential buyers to visit new homes. Their in house team was already leveraging Google Ads, Facebook Ads and other offline tactics to reach in-market home buyers. They were tapping into the expensive Realtor.com app to do sponsored listings as well. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.

Lastly, we learned the client was leveraging TV Advertising, and they opened up to the idea of implementing an OTT Advertising campaign.

Solution

The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones.

Geofencing Marketing – Our team built geo-fences around home improvement stores, other communities that were for sales and under construction. We have over 100 locations we are actively geofencing for the home builder.
Addressable Geofencing – We leveraged their MLS list of homes for sale that fit their competitive set. THey supplied 2000 – 3000 locations every 30 days.
Keyword Contextual/Search Retargeting – We used “homes for sale” type of terms in our effort to reach people in-market looking for homes.
Conversion Zone Tracking – With conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a local college football game. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.
OTT/CTV Advertising – Our team was able to take the same video creative and implement an ott/ctv advertising campaign leverage the same addressable lists as well as the keyword contextual audiences, knowing that we use the power of our programmatic solutions with the impact of digital TV.

Results

This home builder has been working with Propellant Media for over 1.5 years. But over the last 30 days, our team delivered 1.2 million impressions, 1,300 clicks, but most importantly, 577 geo-fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development.

geofencing marketing real estate home builder results

In addition, the client was able to achieve a lower cost per impressions of $41 compared tot he $80 they were achieving with TV Advertising. Below are samples of the placements they had via our targeting platforms.

OTT Advertising Report sample streaming app for ott advertising ott advertising streaming apps

Jewelry Store Drives Over 50 New Visitors To Their Store

Challenge

A local jewelry store was looking for ways to connect with potential consumers who could become ready buyers of jewelry at their store. They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums.

After learning about programmatic display and geofencing marketing, the jewelry store decided to test the waters with Propellant Media.

Action

During the course of 2 months, our team built hyper local and granular targeting campaigns focused on events the company was sponsoring as well as ongoing geofencing campaigns in order drive foot traffic to their stores in their local area.

In addition to geofencing the said events as well as competitor locations, our team built what’s called conversion zones around their individual stores in order to measure foot traffic and those who saw and clicked on their ads and then visited their stores afterward.

We also informed the client that a more full funnel approach to their geofencing campaign would drive better performance, so we created a media plan that broke down as follows:

Geofencing Marketing – 70% of media
Keyword Contextual/Search Retargeting – 25% of media
Site Retargeting – 5% of media

This is a standard but customized program we do for most brands, but this was showed this approach would allow for reaching buyers based in their intent to buy online and those who visited competitor jewelry stores.

Results

Over the course of 8 months, our team drove 141,000 impressions, 161 clicks to their ads, and 0.11% click through rate (above the industry average of 0.10% CTR).

More importantly, our team helped drive over 51 new people to their stores over the course of 2 months.

In addition to measuring foot traffic to the jewelry stores, we were also able to measure over foot traffic lift to their store locations. The carrier experienced a 60% lift in foot traffic when you compare those who did not see the jewelry store’s ads versus those who did see the carrier’s ads.

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation

A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers. They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums.

It was a more complicated and intricate approach to digital marketing as they needed to utilize this effort to drive foot traffic to all of their stores, while reaching wireless carrier purchasers NOT after they already bought a phone or coverage, but before they bought coverage. After learning about programmatic display and geofencing marketing, the communications company decided to test the waters with Propellant Media.

Action

During the course of 12 months, our team built hyper local and granular targeting campaigns focused on events the company was sponsoring as well as ongoing geofencing campaigns in order drive foot traffic to their stores around the country.

Results

Over the course of 12 months, our team drove 2.3 million impressions, 3,500 clicks to their ads, and 0.15% click through rate (above the industry average of 0.10% CTR).

More importantly, our team helped drive over 3,100 new people to their stores over the course of 8 months.

In addition to measuring foot traffic to the wireless carrier’s stores, we were also able to measure over foot traffic lift to their store locations. The carrier experienced a 70% lift in foot traffic when you compare those who did not see the wireless carrier’s ads versus those who did see the carrier’s ads.

Local News Station Gets To 50 Percent Share Of Market

Overview

News stations have traditionally utilized methods of advertising including radio, TV, and even more TV. As local news stations work to innovate and test new waters to gain local news market share, one local news station in the southeast decided to partner with our agency in an effort to shift focus to cutting edge digital advertising channels. This local station in a top 25 market decided it was time to change course after remaining at 40 – 42% local news share in its viewing area.

Action

After coordinating with the creative director and the team at the news station, understanding top performing creative, and researching the demographics of the area, Propellant Media implemented a comprehensive digital marketing plan that constituted media buys and proactive granular digital execution during February and May sweeps, heavy weather periods, and other times throughout the year. Our team leveraged several digital channels including:

Our team tied these channels into an analytics dashboard the news station creative team could view each morning during their team meetings as they went through heavy sweeps periods.

Results

After deciding to cut back from their offline channels including TV and Radio, and shift some of that spend to digital, the investment and reallocation proved to be a success.

The news station experienced six months of consecutive growth, claiming once again the #1 news position for morning, evening and late news.

They are the only station to grow year-to-year a 25-54. They achieved a 48.2% local news share in the 22-county viewing area, breaking a three-year record. They also asserted its dominance in the area’s largest county with a 54% local news share.

They continued their dominance as the digital leader among local news providers. Visits to the website were up 7% and page views increased 5% quarter-to-date. Their News and Weather App both continue to see an increase in downloads throughout the market. They also have the largest local news station social footprint in the market. Only 3 stations in the country are able to claim 50% of their local news viewing share market.

Regional Casino Bets & Wins Big With Geofencing Advertising

Overview

A regional casino brand was interested in testing digital in a new way to drive foot traffic and potential guest to their hotel and casino. After utilizing Paid Search and Organic Search channels, the team decided to invest in programmatic display advertising and in particular geofencing marketing. The team would later not regret the decision.

Solution

Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. Finally for our geofencing marketing campaign, our team targeted nearby hotels and other casinos, hot pockets of consumers who love to Gamble based on the market research provided by the Casino, and places where families and elders over the age of 30 spend time at.

Result (Drove over 103 walk-ins)

Through multiple tactics and optimizations, we achieved a CTR of 0.15% CTR, but more importantly based on a $600 spend, our team drove over 60 walk-ins to the casino and resort property, resulting a $10.00 cost per visit. The casino is looking to expand the spend and provide additional creative ads to see what else resonates with their customer base.

Geofencing Marketing Helps Local Bank Drive New Mortgage Applicants

Challenge

A local bank was working to find other advertising solutions that would help increase general awareness of their local bank branches as well as provide additional support to their other advertising channels they were leveraging. After learning more about geofencing advertising, they decided to move forward with a test campaign.

Solution

Our team at Propellant Media developed a strategy that allowed our team to help the local bank focus on their core products including mortgage loans, credit cards, savings products, and car loans. Our team built a comprehensive game plan geofencing new real estate developments, competitors banks we researched offering higher credit card rates, and new car dealerships. As a means to measure success, we leverage our conversion zone tracking technology to determine how many walk-ins were driven as a result of the geofencing advertising.

Results

Over the course of four (4) months, we produced the following results:

3,350,000 impressions and ads delivered to banking customers
Over 4,600 clicks to the client’s website yielding a respectable 0.13% click through rate (CTR)
Over 3,000 physical walk-ins to their store locations from the same people who saw or clicked on their ads

The client continues to renew varying campaigns with our agency deploying geofencing marketing across more of their bank branches and corporate office.