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A pharmacy was trying to increase foot traffic to their stores; however, they were unable to find a vendor who could track the amount of people who visited their store location. They reached out to Propellant Media to reach the desired audience and to measure the number of conversions.

The Propellant Media team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. The geo-fence locations were selected by the client and included competitor pharmacies, grocery stores, etc. Upon campaign launch, our team blacklisted certain websites and adjusted the geo-fences accordingly. Our unique reporting capabilities allowed us to not only measure the number of conversions from the campaign, but also see which geo-fences delivered the best engagement and visibility.

Through multiple tactics and optimizations, our team was able to deliver an average CTR of 0.18%, which far exceeded the industry average CTR of 0.1%. Over that short period of time, the team drove over 10 visitors to the Pharmacy.

A farm equipment supplier was looking to target individuals looking to purchase agricultural and farming supplies. The advertiser enlisted the help of our team to utilize new geo-fencing technology and several other programmatic advertising tactics with the goal of achieving the industry average CTR of .08-1%.

The team developed a comprehensive strategy of geo-fencing, site retargeting, search retargeting at the keyword level, category contextual targeting and mobile geo-optimization. The advertiser identified key locations to reach their target audience, focusing on other nearby farming supply stores, and our team built geo-fences around each location. After campaign launch, our team and our multivariate algorithms worked to further optimize the campaign mid-flight to maximize CTR. These included adding new keywords, adjusting the frequency cap and implementing dayparting.

To date, our team has been able to deliver a .12% CTR, exceeding the client’s initial goal. The recent addition of new keywords has driven greater success as the campaign experienced a .19% CTR over the past 30 days. Our team will continue to make in-flight optimizations to maximize performance over the duration of the campaign.

A personal injury attorney wanted to increase awareness among its target audience and drive accident victims to their practice.  They were spending a ton on Google Ads where the cost per click alone was $200/click.  They knew they needed to implemented a more omnichannel solution and discovered geofencing as an ad on. They were not seeing success with their current digital advertising strategy so they enlisted the help of out team to more precisely target their audience and drive up the CTR they had been seeing from other vendors.  We with some guidance, they reached out to our team for perspective.

In order to reach relevant consumers who likely just got into an accident, our team developed a comprehensive programmatic display strategy that included search retargeting at the keyword level, site retargeting and geo-fencing.

• Geofencing Marketing – Instead of solely targeting hospital systems and ER’s, where you tend to get a lot of waste due to the number of people who DID NOT get into a car accident but are at the ER center, we focused on just a few ER’s but centered the budget on geofencing towing locations and car collision centers where we have a higher propensity to reach our in-market target audience.
• Search Retargeting/Keyword Contextual – Given the high cost of retargeting and google ads specifically, we simply leveraged many of the high intent keywords like “car accident attorney” and used that for our keyword contextual campaigns.
• Site Retargeting – Google display network doesn’t allow for many PI Attorneys to retarget people who visited their website.  But via our programmatic ad exchanges, we can.  So, we implemented a retargeting strategy hitting people who visited the website and then left thus making their overall marketing work smarter for them.
• CRM Retargeting/Addressable Geofencing – Through a third party database, the attorney had contact details on individuals who got into a car accident.  So we leverage addressable geofencing and crm retargeting to serve our ads to those individuals as well.  This rounded out our omnichannel programmatic display marketing strategy.

With quick learning from the campaign launch, our team was able to increase and optimize the keywords blacklist specific domains to more precisely target consumers, and adjust the frequency cap to maximize budget and overall campaign effectiveness.

Through multiple tactics and optimizations, our team achieved a CTR of .1680%, exceeding the client’s goal of achieving the industry average CTR of .1%.  We were also able to lower their cost per lead because of the site retargeting strategy we implemented, and they saw a noticeable influx of phone calls coming into their practice.

A bail bonds agency was looking to increase foot traffic to their agency and increase brand awareness amongst their target audience. The company tasked our team with reaching new users.

The campaign was launched using both geo-fencing and site retargeting. With quick learning from campaign launch, our team was able to optimize keywords and blacklist specific websites to more precisely target the customers. Our team created geo-fences around competing bail bond agencies, county jails, and other government institutions. We believed that the agency’s potential clients were located here. Moreover, we targeted the audience captured by our geo-fences to reinforce the campaign’s message and to further raise awareness.

Through the multiple tactics and optimizations, the Propellant team was able to achieve a CTR of .2170%. This doubled the industry average of a .1% CTR.

An orthopedic hospital with six locations was looking to increase the number of phone calls they received as well as improve their brand awareness. Measuring foot traffic was another important metric they could measure through their other media channels including Billboard TV, and Print and even paid media.

They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CPA.

Our team developed a comprehensive strategy to target and convert the specified audience using geo-fence targeting. We decided to targeted places where people get hurt often such as job sites, Lowe’s of the world, sports facilities and even some competitive conquesting where we are targeting our competitor locations.

With the quick learning from the campaign launch, our team was able to optimize targeting by blacklisting specific websites. Moreover, we create conversion zones around each orthopedic hospital location to track conversions from our geo-fencing. We then built geo-fences around locations specified by the company.

Through our multiple tactics and optimizations, we were able to deliver an average CPA of $2.27 and deliver 1,670 actions (times in which people saw or clicked on the ads and then visited one of the hospital’s physical locations) within a month.

Our CTR for this campaign was .1816%, which far exceeds the industry average CTR of .1%.

A personal injury law firm was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They enlisted the help of our team to precisely target an audience with the need of a personal injury lawyer.

Our team developed a comprehensive geo-targeted strategy of search retargeting at the keyword level and site retargeting. With quick learning from the campaign launch, our team was able to increase and optimize the keywords, adjust category contextualization, and blacklist specific domains to more precisely target customers across desktop and mobile platforms. As a fully programmatic campaign, our team was able to shift budget mid-flight and focus spend where it was most effective; therefore, saving money and increasing performance.

Through multiple tactics and optimizations, our team delivered a CTR of .2632%, exceeding the industry average and the client’s goal.

A pet product company was looking to increase their online sales and build awareness among its target audience. They reached out to Propellant Media to utilize our geo-fencing technology and accomplish their goal of achieving a CTR of at least .08%.

The campaign was using a geo-fencing tactic to target pet owners and advocates. The client provided a list of locations to capture their target audience. These locations included animal humane societies, animal hospitals and clinics, pet boarding companies, pet retail stores, and etc. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers.

Through Propellant Media’s optimizations and geo-fence tactics, we achieved a CTR of .2058%, more than doubling the client’s goal of a .08% CTR.

A car dealership was looking to pull clients away from other car dealerships by targeting audiences at their competitor’s locations. They enlisted the help of our team to utilize a new geo-fencing technology to accomplish their goal of achieving a CTR of at least .08%.

Our team developed a geo-fencing strategy to capture these audiences at the competing car dealerships. The advertiser identified several car dealerships near them and our team built geo-fences around each location. With quick learning from the campaign launch our team and multivariate algorithms were able to continually optimize performance mid-flight by blacklisting various sites and adjusting the budget accordingly.

Through Propellant Media’s optimizations and geo-fence tactics, we achieved a CTR of .1554%, almost doubling the client’s goal of a .08% CTR.

A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses.

The Propellant Media Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target consumers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing season.

Through multiple tactics and optimizations, our team achieved a CTR of .1657%, more than doubling the client’s goal of a .08% CTR, which is the industry average.

A hair salon chain wanted to increase the amount of foot traffic that their stores received; however, they were unable to find a vendor who could track the amount of people who came to their stores upon viewing their ads. They enlisted the help of our team to utilize our unique targeting capabilities to reach both the desired audience and measure their advertising conversions.

Our team developed a comprehensive strategy to target and convert the specified audience by using geo-fencing, search retargeting, category contextual, and domain targeting. Most of the advertising budget went to the geo-fencing; however, we combined the search retargeting, category contextual, and domain targeting to extend our geo-fence campaign’s success. The geo-fence locations were selected by the client and included malls, grocery stores, competitor salons, etc. Within our category contextual campaign, we identified categories relevant to the target audience (e.g. fashion, hair, entertainment news, etc.) to reach them while reading about the topics on the internet. We also targeted specific websites and apps that our specific target audience visited (e.g. WESH 2 News-Orlando, USA Today, ESPN, etc.).

Within a span of one month, our team was able to drive 85 people to their store. The CPA was $2.36, which means that to get those 85 store visits, our client spent on average $200.60 in total. Moreover, we achieved a CTR of 0.1384%, which far exceeded our client’s goal of reaching the industry average CTR of .08-.1%.

The team lead at the sports medicine facility instructed our team to geofence competitor locations, home improvement centers (Lowes), and other sports facilities.  Finally, in our effort to measure our results, we utilized our conversion zone technology to track the number of people who saw or clicked on the client’s ads and ultimately came back to one of their orthopedic sports medicine facilities.  We utilized both video ads and static advertising to measure which ads received the better response rates from potential patients.

Over the course of 2 weeks, the sports medicine facility received 140,000 impressions, and incredibly high CTR of 0.20% and 281 clicks to their website.  What’s more powerful, our reporting showed there were 72 new and repeat visits the sports medicine center received from people who saw their ads while on their mobile devices at their targeted locations such as competitors, Lowes, Home Depots, and sports related facilities.  In addition, we were able to show the orthopedic sports medicine facility that while their natural foot traffic to their center was 0.71% of people who DID NOT see their ads typically came back to their facilities, compared to 1.95% of people who DID see their ads would come to their office, a 163% lift in foot traffic.  The medical center is interested spending more with geofencing and continuing the campaign for an additional 8 months.

The bail bondsman instructed our team to geofence local jails nearby, competitor locations, as well as a few local intersections.  Finally, in our effort to measure our results, we utilized our conversion zone technology to track the number of people who saw or clicked on the client’s ads and ultimately came back to the bail bonds location for a bond.

After spending $400 on the platform over the course of 1.5 weeks, the bail bondsman received 60,000 impressions and incredibly high CTR of 0.23% and 137 clicks to their website.  What’s more powerful, our reporting showed there were 68 new and repeat visits they received from people who saw their ads while on their mobile devices at bail bonds competitors, jails, or courthouses.  In addition, we were able to show the bail bondsman that while their natural foot traffic to their office was 1.11% of people who DID NOT see their ads typically came back to their law offices, while 3.17% of people who DID see their ads would come to their office, a 186% lift in foot traffic.  The bail bondsman is interested spending more with geofencing and our team.

This tourism company was looking to increase traffic to their site during the non- peak season to increase awareness and vacation bookings. The company tasked our team with reaching users in the research phase of planning for vacations.

The campaign was launched using both search retargeting at the keyword level and site retargeting. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers. After adding in more international travel sites, the team was able to generate a more effective keyword list and scale performance.

Through the multiple tactics and optimizations our team was able to achieve a CTR of .13%. The travel company decided to extend this campaign into their busy season to keep the consistent flow of visitors to site.